Any is DM
The DM commodity (Direct mail merchandise) is the supermarketenterprise in order to expand the enterprise well-knownness periphery,the attraction stream of people, enhances the turnover a kind to belower than usually the price mass promotion commodity, the supermarketusually adopts printing, the faction delivers proclaims circularcolored the way to let business circle inhabitant receive reaches thispoint kind of information. As a result of its widespread propagandadynamics, the ultra low price, often can attract the large quantitiesof streams of people, is main battlefield which the supermarketenterprise always competes.
DM is English Direct mail abbreviation, Italy for the quick newscommodity advertisement, usually by 8 opens or 16 opens the posterpaper reverse side color printing to become, usually adopts mails,decides sends, the selective faction delivers the consumerdwelling and so on the many kinds of ways widely to propagandize, isone of supermarket most important promotion ways.
In order to help each big supermarket to carry on the DM commoditywell the promotion, " DM column " The column, gets downsupposes " The DM collection quantity purchases " "Newest DM" " DM design big game " " DM televisioninteraction selection and broadcast " Four stature columns:
1. " The DM collection quantity purchases " : The supermarket DM commodity purchase announcement fence, the rapidcollection multitudinous supplier, purchases the best product by thelowest price. Simultaneously steps business circle supermarketenterprise also to be allowed hand in hand to carry on the collectionquantity purchase, competes the price racket through the collectionquantity to buy the center, reduces the DM commodity to stock withgoods together the price.
2. " Newest DM" Bulletin: Supermarket enterprise newest DM network version, developmentsupermarket propaganda channel.
3. " DM design big game " : Carries on the comparison and appraisal to various supermarketsenterprise's DM network version, comments the best creativity prize,the best design prize, award item and so on most superior price prize,to unceasingly enhances DM to plan, the design level.
4. " DM television interaction selection and broadcast "