Any symbolizes the design
The symbol, the emblem sign, the trademark (logo) is the moderneconomy product, it was different with the ancient times mark, themodern symbol load bearing enterprise's intangible asset, was theenterprise synthesizes the information transmission the medium. Thesymbol took the enterprise CIS strategy the most main part, in theenterprise image transmission process, is the application mostwidespread, appears the frequency to be highest, simultaneously alsois the most essential element. Enterprise formidable overall strength,consummation management machine-made, high quality product andservice, all contains generally in the symbol, with repeatedlyportrays through unceasing stimulating, deep keeping numerous heartsin.
The logo design the concrete thing, the event, the scene and theabstract spirit, the idea, the direction fixedly will get down throughthe special graph, causes the people while to see the logo symbol,natural production association, thus will have the approval to theenterprise. The symbol (logo) with enterprise's management closecorrelation, the logo symbol is enterprise daily management, theadvertisements propaganda, the cultural reconstruction, the foreignexchange essential element, it along with enterprise's growth, itsvalue also unceasingly grows, once some people asserted: " Evenif flare Coca-Cola all properties burn down, the Coca-Cola by reasonof its trademark, can reget up " . Therefore, has the long termjudgement the enterprise, extremely takes the logo designsimultaneously to understand the symbol the function, in theenterprise establishment initial period, the good logo design will bethe important carrier without doubt which the intangible asset willaccumulate in the future, if has not been able objectively to reflectthe enterprise spirit, the industrial characteristic, the modellingscience exquisite symbol, and so on the enterprise will develop, willbe making the change adjustment, will create the nonessential wasteand the loss to the enterprise. After the Bank of China carries on thesymbol change, the national demolision replacement outdoors media, hasonly caused 20 million losses.
West east devotes to the enterprise symbolized, the trademark and thevivid system establishment, the utilization overseas advanceddevelopment flow, gathers various aspects specialized talented person,from the earlier period investigation and study, the discussionanalyzes to the design development, the later period serves, makes foryou suits the enterprise the gold medal symbol. West east in thesymbol design aspect, has the rich experience, " First lettergroup " " Center water stock " " China bearsceramic " All is our masterpiece. West east unifies the Chineseglorious history culture, the development suits the Chinese enterprisethe outstanding symbol, hoped we can establish the cooperation, foryour enterprise's development our strength!
Second, symbol function
1. Recognition The recognition is one of enterprise sign important functions.Under the market economy system, the competition unceasinglyintensifies, the public faces information complex complex, each kindof logo trademark mark is innumerable, only has the characteristicdistinctively, is easy to identify with the memory, has profoundimplications, the modelling exquisite symbol, can suddenly appear inthe same business. It can distinguish between other enterprises, theproduct or the service, causes to stay behind the audiences to theenterprise the deep impression, thus has promoted the logo designimportance.
2. Leader The symbol is the enterprise vision transmission essentialfactor core, also is the enterprise carries out the informationdissemination the leading strength, in the visual recognition system,the modelling, the color, the application way which symbolized,directly had decided other recognition essential factors forms, otheressential factors establishments, all center on the symbol to launchfor the center. The symbol leadership status is the enterprise managesthe idea and the active centralism manifests, passes through inenterprise all managements, has the leading role.
3. Identity The symbol is representing enterprise's management idea, thecultural characteristic, the value orientation, the reflectionenterprise's industrial characteristic, the management mentality, isthe enterprise spirit specific symbol. Populace the approval whichsymbolized to the enterprise equates to enterprise's approval,symbolized cannot be separated from the enterprise the actualsituation, violates the enterprise objective, only does thesuperficial form work the symbol, lost has symbolized itselfsignificance, even had the negative influence to the enterprise image.
4. Contains generally Along with enterprise's management and the enterpriseinformation unceasing dissemination, symbolized represents theconnotation enriches day after day, enterprise's management, theadvertisements propaganda, the cultural reconstruction, the publicwelfare activity can accept by the populace, and through to thedesignation letter memory portray in the mind, the process accumulatesover a long period of time, when the populace saw once more whensymbol, the service which could associate which once purchased theproduct, once receives, thus related the enterprise and the populace,became the connection enterprise and audiences' bridge. 5. After theinnovation symbol determination, certainly is not irrevocable, alongwith time vicissitude, the historical trend evolution, as well as thesocial background change, the original symbol, is possible not to suitpresent the environment. If " Shell Oil Company petroleum "" Pepsi Cola " The symbol evolution, all is the vividexample. The enterprise manages the direction the change, accepts thecommunity the change, also can cause the sign to have the innovationnecessity, in brief, symbolized always suits the enterprise, and inclose integration with enterprise manages active the importantelement.
Third, symbol design flow
1. Investigation and study analysis Logo symbolized not merely is a graph or the writingcombination, it is rests on the enterprise the constitution structure,the profession category, the management idea, and fully considered thesign contact the object and the application environment, the standardvisual mark which formulates for the enterprise. Before design, firstmust make the comprehensive thorough understanding to the enterprise,including the management strategy, the market analysis, as well as theenterprise most hich collar leads personnel's basic wish, these allsymbolizes the design development important basis. To the competitorunderstanding also is the important step, symbolizes importantly doeswith is the recognition, is the establishment in fully grasps to thecompetition environment on.
2. Essential factor excavation The essential factor excavation is makes the furtherpreparation for the design development work. The basis to theinvestigation result analysis, refines the symbol the structure type,the color orientation, lists spirit and characteristic which thesymbol must manifest, excavates the related graph element, discoversthe symbol design the direction, causes the design work with a cleargoal, but is not to the writing graph non- goal combination.
3. Design development Had to enterprise's comprehensive understanding and to designsthe essential factor fully to grasp, may carries on the designdevelopment work from the different angle and the direction. Throughthe designer to the symbol the understanding, fully displays theimagination, with the different performance way, will design theessential factor to melt into in the design, the sign will have toachieve will have profound implications, the characteristic obviously,the modelling atmosphere, the structure is steady, the color matchescan suit the enterprise, will avoid flowing to the convention or thepopularity. The different symbol reflected the stress or therepresentation can have the difference, analyzes or the revision afterthe discussion, discovers suits the enterprise the symbol.
4. Symbol revision The proposal stage determination symbol, possibly also not tooconsummates in the detail, passes through to the symbol standardcharting, the size revises, the black and white application, the lineapplication and so on the different manifestation revision, causes thesign use to cause standard, the characteristic, the structure whichsimultaneously symbolized use when the different environment, alsocannot lose, achieved the unification, has the foreword, the standarddissemination.
