Any is the packing design
Enters the market, nearly any person all understood any is thepacking. But once is engaged in the packing design, actuallyunavoidably frequently the commodity brand, all kinds of packing formwhich is dazzled is added on talks at once "advised" makes cannot holdon to the main nerve. Although each country the definition has allgotten down the succinct bright article to the packing, like US is:The packing is for product shipping out the preparation behavior whichdoes with the sale. England is: The packing is in artistic, thescience and the technical preparatory work which does for the cargotransportation and the sale. Canada believed the packing is deliversthe product by the supplier the customer or in the consumer hand butcan maintain the product complete condition the tool. Our countryalready gets down to the packing has defined: For protects the productin the circulation process, the convenient storage and transport, thepromotion sells several assistances and so on always to call. However these to designer's said by far was still insufficient. Thedesigner is far to the packing connotation understanding is not thewriting provision can the annotation note. The designer once acceptsthe design request, frequently can surmount average man's mood and theemotion by one kind, sensitive draws close to the teller by its uniqueoccupation which needs to pack to fear, listens attentively to theproduct relating, throws oneself seizes it with consumer's betweenconjunction spot, finishes all preparations for it in commodity worldarrival with the survival - to mold to be able the new life whichadmits for the jam commodity world, this is in the designer mindpacking.
The packing design first is the team cooperation crystallization
Today packing design, is fastidious the market strategy, saidfrom its itself, this is a high intelligence comprehensive servicework. It is not an independent work, but is the more other departmentsparticipation and the conformity result, the merchant likely is apartner, a packing design project needs many individual cooperation tocomplete, needs and the merchant links up, the exchange, needs and isresponsible to produce and the sales person close cooperation,mutually coordinates. Regarding significant project, but also shouldinclude the market investigation and study personnel, specialist's theand so on consultant involvement. In brief, a good design is thecommunity cooperation best manifests. Cooperation closer, the productseizes the market, obtains the good sales achievement the assurancenature to be bigger.
The packing design is gate localization art
As for the packing design that, looks to the design direction,is more important than anything. The customer makes a design, oftenstems from various reason. Sometimes is for promote one kind ofbrand-new product, sometimes is but makes the improvement for theoriginal product renewal to its product, regardless of designs how didthe motive, fully understand consumer's demand is essential, thisneeds this project the design team, has the certain understanding tothe market, for example: The customer promotes is the brand-newproduct, must conduct the research, does its goal market what in, howaim at the goal expense group to draw up the corresponding designproposal; If is the new product renewal, then on its original brandpacking which merits need to inherit; If carries on the redesign tothe product, it is for develop the new market or in order to reversethe sales condition which glides down day by day, how does its similarproduct sell, has what fit and unfit quality, which need model in theexisting design has the strong point and the insufficiency. In briefto customer situation understanding fuller, to practices thelocalization accurately, the final design effect is better.
The packing design quality suits take the market as
"Beautiful" is not the weight outstanding packing onlystandard, the material upscale or not certainly cannot decide thedesign the personal status, the magnificent coat wraps in on some notsuitable commodity body, excessively makes widely known the packingthe value, often cannot obtain consumer's approval, similarly, thehigh quality product, the inferior packing is impossible to achievethe anticipated market effect. Only has the basis different stage, thedifferent place, the disparity in age, the level expense crowd, makeshas sells the pointed packing, is the outstanding packing design.Therefore appraises packing the quality, should objective carry on theappraisal, should take its product suiting as, not be able to abandonits market condition completely to decide by individual aestheticstandard.
The packing design should have the unique disposition characteristic,can a better satisfied consumer
The packing design besides has the essential promotionfunction, its itself demonstrated the disposition characteristic, is adomain which the modern packing design must involve, the differentconsumer has the different disposition, has the goal individualitycolor the packing, is easier to meet consumer's need, also easilycarries on the communication and the interaction with the consumer,this also is the important question which in the modern packing designcannot be neglected.
The packing design more and more looks like social sciences, it is therationality and the perceptual knot synthesis
Because the domestic packing design day by day development,only depends on a person or its subjective consciousness, decided itsfinal form, is the packing design which not greatly possibly produces.In the reality the designer is often easy to fall into in aself-sensation good condition, extricates oneself with difficulty, itsessence with the customer thought own product anything is good,anything wants to display, does not have substantive the difference.Through to the goal market accurate localization, the competitoraccurate localization, own accurate localization, the packing itselfform, the color, the condition, a goods exhibition, the promotionpropaganda and so on can very natural, the rationality indeed decidesdown, the market goal relatively is also easy to achieve.
The packing design is the conformity has the strategy characteristicthe design
In with the packing design related propaganda environment in,the packing design is independent by no means, take product oneself asthe basis, the packing is the center, again auxiliary by correspondingadvertisements propaganda and diverse promotion method, achieves theimage the unity, the effect. As for the packing design, alsowants in the as desired corresponding reflection entire project plan,the product advertisements propaganda final goal, on the packingterminology, the slogan coordinate the big sales propaganda, isconsistent with the merchant product promotion strategy.
The packing design in the information transmission must be fast, itsexpression subject should have the very good uniqueness
Often some packing must display the subject excessively aremany, thus attenuated packing own attraction. When you search when thedazzling commodity, your vision on each product the resident time isvery short, therefore the packing design in the informationtransmission must be direct, should better be only, direct-viewing, itshould have the clear bright characteristic, caused the customer to beclear to the product use. This need designer to the plane modellingdesign essential skill -- design and the color application, thecorrect rhythm assurance, the material quality choice, or commodityexhibition and so on, all has the concrete understanding with tograsp, makes every effort to cause each design economy to be allpractical.
The packing design is unceasingly examines consummates obtains thedevelopment and is mature
A product packing design often is not the single stage design,very are many all is needs the long time the development, theconsummation, can be mature. Therefore the correlation personnel,wants frequently to examine it in the market performance, carries onlocates again, unceasing carries on the comparison, the adjustment,causes it to become maturely, stable commodity. Therefore reaches anagreement the packing design is one kind of long-term maintenance andthe maintenance work.
